I was reading a recent sales article and reminded on how much the details matter. We forget the 5 R’s at our peril.
They are Relationships, Results, Retention, Referrals and Revenue.
For most businesses, Relationships are the understated part of success. Before I bought my leasing company I was privileged to learn from Steve O’Neill, the owner. Steve got more done from building informal relationships than anyone I ever met – it probably represented over 90% of his business success.
We’ll touch on these “R’s” in future posts, but it’s a good topic to think about – if you are interested in increasing your Revenue.