The 5 “R’s” of business

I was reading a recent sales article and reminded on how much the details matter.  We forget the 5 R’s at our peril.

They are Relationships, Results, Retention, Referrals and Revenue.

For most businesses, Relationships are the understated part of success.  Before I bought my leasing company I was privileged to learn from Steve O’Neill, the owner.  Steve got more done from building informal relationships than anyone I ever met – it probably represented over 90% of his business success.

How about your business?  What relationships do you have with  clients, suppliers, partners, competitors, etc.?  And, how do those relationships lead to referrals?

We’ll touch on these “R’s” in future posts, but it’s a good topic to think about – if you are interested in increasing your Revenue.

About Joe Schmitz

Joe Schmitz has been involved in equipment leasing and finance for over two decades. Joe has a special area of expertise in the fitness industry, having placed funding in excess of 100 million dollars for small to medium sized health clubs, Joe has also funded general equipment projects throughout the United States. Currently one of approximately 200 Certified Lease Professionals (CLP) in the United States.
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